Pragmatic Play grows footprint in Italy via new content deal with Greentube brand StarVegas


Continuing its expansion in the Italian market and multi-product content provider Pragmatic Play has partnered with Greentube in a deal that sees its complete portfolio of slots go live with Greentube B2C brand, StarVegas IT.

The collaboration makes the provider’s considerable offering of titles, including the award-winning Wolf Gold, customer-favorite Sweet Bonanza, and its first Megaways game Great Rhino Megaways, available to the Italian operator‘s customers.

Additionally, the partnership will enable to drive even greater player engagement and retention with Pragmatic Play’s suite of gamification tools and Drops and Wins prizes.

Enhanced collection:

Managing Director for, Adam Warren, said…

“Pragmatic Play has a diverse and exciting slot offering and we’re thrilled to add it to our growing collection of products.

“Finding innovative content is vital to maintain growth in our industry and we couldn’t be happier with what Pragmatic Play is bringing to our casino.”

The supplier sees the deal as “another important commercial agreement” in regulated European markets, with the Greentube online casino adding to a series of strategic developments already completed in the new year.

New year production:

In addition to introducing its new engagement feature Pragmatic Replay, the Gibraltar, Isle of Man, and Malta-based provider partnered with iGaming platform provider SkillOnNet, unveiling the new Masked Singer bingo product for PlayOJO, continued its growth in Latin America via Boldt’s Bplay brand in Argentina and Paraguay, and in Peru courtesy of its multi-vertical deal with online casino and sports betting operator Solbet, and the same with the newly-launched EGT Digital platform.

“We’re delighted to partner with Greentube’s Italian operator brand, StarVegas, commented Yossi Barzely, Chief Business Development Officer for Pragmatic Play.

“Growing in regulated markets has long been a priority for us and we’re very pleased to be launching our slots with such a renowned and popular operator.”

Pragmatic Play has also managed to produce and launch four new video slots, including the most recent, Congo Cash, as well as the Irish inspired Emerald King Rainbow Road with Reel Kingdom,  Mysterious Egypt and VooDoo Magic, mush to the enjoyment of its clients and fans.

Source: Worldcasinodirectory, Worldcasinonews

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