Pragmatic Play extends agreement with Kaizen Gaming; expands presence in Brazil via new multi-vertical content deal with Jogos da Sorte


Hot on the heels of expanding its Brazilian footprint and Pragmatic Play has strengthened its existing partnership with Greece’s leading gaming technology company, Kaizen Gaming, via a new multi-vertical content integration deal. The commercial agreements follow the provider’s announcement of its shortlist to the EGR B2B Awards 2021 and nominations in 10 categories. 

Under the enhanced agreement, the Athens-based company will launch Pragmatic’s slots offering as well as its live casino portfolio across its Stoiximan brand where it operates in Greece and Cyprus, and with its international brand, Betano in Germany, Romania, Portugal, and Brazil.

Live casino:

Customers of the two popular brands will now be able to enjoy the Gibraltar-based provider’s fast-growing suite of live casino games, including Mega Wheel, one of two of the company’s first game show-inspired hits, and the recently launched, ONE Blackjack, which offers four separate types of side bet and allows a limitless number of players to get in on the action at any time and a max win of up to 2,000 times the stake. 

In a statement in an official press release, RNG Casino Manager for Kaizen Gaming, Dimokratis Papadimos said that Pragmatic Play’s slot offering has performed well for them and they are “delighted” to take the provider’s games live via direct integration but to also add its “outstanding” live casino offering.

“Providing an optimum experience to those who trust us for their entertainment is a key objective for our customer centric approach and collaboration with Pragmatic Play is proven to be instrumental on this one. We can’t wait to enjoy a fruitful relationship for many years to come.”

Slots offering:

Also part of the agreement, Pragmatic Play’s online slots products will be made available to the operator’s customers via direct integration, which will enable players to enjoy the provider’s exciting Drops and Wins offering along with other world-class promotional tools in the Enhance in-game promotional tool set, designed to boost the player experience and provide added value.

Vice President of Malta Operations for Pragmatic Play, Lena Yasir also commented on the collaboration, stating in the company presser that they are “very pleased to partner with one of Europe’s leading operators in Kaizen,” as they take two verticals live across the two leading brands.

Commercial expansion:

The VP went on to say that “It’s real testament to the strength of our offering that we can expand partnerships so quickly and smoothly, and we look forward to working together for a long time.”

Lauded by Pragmatic Play as another “significant commercial expansion” across regulated markets in Europe, the deal leverages Kaizen Gaming’s presence across Brazil, Cyprus, Germany, Romania, Portugal and Greece via its two brands.

Live Casino Manager for Kaizen, Christos Mavridis, also added his thoughts on the deal, stating that Pragmatic Play’s live casino portfolio “adds incredible value with its thrilling content and dedication to creating amazing igaming expereinces,” and they are “delighted” to add that for their customers.

LatAm growth:

As mentioned, Pragmatic just agreed a multi-vertical content deal with Brazillian operator Jogos da Sorte. The move that further expands the provider’s presence in the Latin American country will see the operator’s customers gain access to Pragmatic’s award-winning slots, including its most recent release, The Amazing Money Machine, created by Las Vegas-based third-party game design and content provider Wild Streak Gaming, as well as the wildly successful John Hunter series alongside its rapidly-expanding Megaways offering, which is showcased by its March Norse-themed title, Power of Thor Magaways.

Comprehensive offering:

Player will also have access to the leading content provider’s live casino portfolio, which includes classics such as baccarat and roulette, as well as game show-inspired titles Mega Wheel and Mega Roulette. In addition to the two top-performing verticals, Pragmatic’s growing virtual sports offering, which comprises four exciting competitions, will also be made available to the operator.

Chief Executive Officer for Jogos da Sorte, Henrique Bergoc said they are “always on the lookout for innovative and exciting content for our casino and are delighted to partner with Pragmatic Play, which has a comprehensive multi-product offering.”

Lauding Brazil as “one of the most exciting igaming markets in not just Latin America, but the entire world,” Vice President of Latin American Operations for Pragmatic Play, Victor Arias added that they are also “delighted” to partner with Jogos da Sorte, and…

“It is very exciting to keep growing our operator base in such country, and we’re very happy with the momentum we’ve generated.”

EGR B2B Awards:

Pragmatic also recently announced that it has been shortlisted at the 2021 EGR B2B Awards, having earned nominations in 1o categories. Day one of the prestigious event will be virtual on July 6th, while on July 7th, the afternoon portion will be virtual and the evening portion will be held in-person at York Lawns, London, UK.

Source: Worldcasinodirectory, Worldcasinonews

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