Pragmatic Play builds Live Casino audience via new Novibet partnership

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Pragmatic Play has further expanded the reach of one of its most popular verticals after partnering with sportsbook and online casino operator Novibet in a commercial deal that will see its Live Casino portfolio launch across a number of regulated markets, including the United Kingdom and Greece.

Customers of the established gametech company will be able to access the provider’s rapidly-growing live dealer content, including Blackjack Azure product, which features a multi-seat option, early decisions, “Deal Now”, “Auto-Stand” and more, as well as Mega Roulette, with its slot-style multipliers, features and win chances, and its first live casino game show, Mega Wheel.

Player experience:

Casino Manager for Novibet, Fotini Matthaiou commented on the new partnership, lauding Pragmatic Play’s “well-deserved” reputation as a leading multi-product provider and exclaiming, “we’re very enthusiastic to realise this partnership.”

“Its thrilling Live Casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”

The integration deal allows Novibet‘s users to experience unique products that combine “fun-filled action” with a “nostalgic, TV-like theme,” giving them the opportunity to broaden their gameplay tastes, while also benefiting the supplier by promoting the cross-sell potential of its offering.

Live casino strength:

Commenting on the continuing growth of the vertical, Vice President of Commercial Strategy & Operations for Pragmatic Play, Bhotesh Maheshwari used a company press release to say…

“Our Live Casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets.” He added that the company has experienced substantial growth in the live casino vertical and are “delighted to welcome Novibet into the fold as a valued partner.”

New slots and LatAm expansion:

The new partnership agreement is on the heels of the launch of Pragmatic Play’s latest hit, Wild Booster, which adds to its growing multi-product offering comprising a range of verticals, including slots, live casino, bingo, and other games. Ideally suited for fruit-slots lovers, the 20-payline video slot contains all the classic symbols found on a casino floor and features exciting win multipliers, including Mega Boost or Ultra Boost, and more.

Around the same time, the supplier further expanded its footprint in Latin America, having entered into a three-vertical integration deal with online casino and sports betting operator Estelar Bet for its full product offering.

Currently producing up to five new slot titles a month, Pragmatic Play has once again partnered with games studio Reel Kingdom for its second title of the month of March. Floating Dragon Hold & Spin should drop on or about April 15 and brings with it some exciting features along with scatters, extra spins, win multipliers and more.

Source: Worldcasinodirectory, Worldcasinonews

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