Pragmatic Play advances live casino vertical via landmark deal with Kindred brand Unibet for exclusive use Bucharest studio


Pragmatic Play has kicked off the month of March with a “truly significant deal” after inking an agreement with the Unibet brand of Maltese online casino and sportsbook operator, Kindred Group plc.

Under the arrangement, the leading multi-product content provider to the iGaming industry will create a bespoke live studio to be used exclusively by Unibet customers. The live studio will, according to the press release, feature live dealer gaming tables such as roulette and blackjack emblazoned with customized branding and design.

Advanced technology:

The dedicated live casino environment will moreover incorporate the most up-to-date 4k video technology and immersive sound systems, while Pragmatic Play’s complete live casino offering are to be broadcast from the state-of-the-art, custom-designed studio located in Bucharest, in southern Romania.

Fine-tuned experience:

Commenting on the major deal, Head of Casino for Kindred, David Robertson said…

…that the company’s aim to provide entertainment that is “fine-tuned for an unforgettable experience” will be that much easier having partnered with Pragmatic Play. Adding that the customized live casino product they’ll be able to broadcast will enable the firm to “engage with our customers in exactly the manner the market requires, which is essential for us.“

Meanwhile, the landmark deal with a tier-one operator such as Kindred Group, which is one of the world’s largest digital entertainment brands, advances Pragmatic’s aim to be the “foremost multi-product provider in the market.”

Growing vertical:

The supplier’s live casino content has grown in recent months having successfully launched various premium products, including Mega Wheel. Inspired by the popular Big 6 and Money Wheels concepts, the provider debuted its first game show on November 10, 2020, while also introducing Roulette Azure and Blackjack Azure earlier in September last year. Another new addition that complements its impressive live dealer product suite, Mega Roulette, is the firm’s second game show innovation and was launched on February 24th.

Landmark deal:

Explaining the magnitude of the agreement, Chief Business Development Officer for Pragmatic Play, Yossi Barzely used the company press release to say the deal is a “truly significant” one, and the impact of haivng one of its bespoke live casino environments broadcast globally by way of an operator such as Unibet “cannot be understated.”

Barzely added that the deal is “just the reward that the hard work of our teams deserves, and we can’t wait to get started.”

New and upcoming:

Producing up to five new titles a month, Pragmatic recently added the highly volatile, Greek mythology-themed Gates of Olympus to its ever-expanding online slots portfolio.

Fans can also expect the busy developer to drop its next hit title Hot To Burn Hold & Spin on March 4th! The high volatility fruit extravaganza is part of its collaboration with Reel Kingdom.

Source: Worldcasinodirectory, Worldcasinonews

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