Nolimit City strengthens position in “key area” via TOPsport deal in Lithuania


In a move that strengthens its Lithuanian presence, Malta-based software provider Nolimit City has partnered with online sportsbook and casino operator, TopSport.

The new alliance reinforces the award-winning studio’s status as a “new age” market contender and becomes the provider’s fourth operator live in Europe’s Baltic region, which the Malta, Stockholm & India-based online casino platform and game developer lauds as a “key area” of expansion.

Leading operator:

Licensed by the Lithuanian Gambling Supervisory Authority, is Lithuania‘s first betting agency, establishing its first betting shop in the city of Kaunas in November 2002 and launching internet betting service in the country in September 2005. Over the years, the operator has grown to become one of the Baltic country’s biggest leisure spaces and most recognized iGaming platforms.

In a company press release, Chief Commercial Officer for Nolimit City, Malcolm Mizzi said…

“TOPsport is one of those names that resonates.” He added that they are “proud” to strengthen their presence in Lithuania with “strong partners, and this shows we’re leaving no stone unturned. Proud to see our most iconic games live on yet another key Lithuanian casino lobby.”

In its nearly 20-years in operation, TOPsport has amassed betting shops in 28 towns, across 71 betting locations and land-based casino outlets. The leading operator is focused on continuing their “recipe for success” to the online vertical, with the launch of exciting game titles, such as Fire in the Hole xBomb, San Quentin xWays, and the video slot based on the historic gold rush town, Deadwood, a part of that plan.

Thanks to the new partnership, players are now able to access the developer’s premium slots directly from the digital venue‘s lobby.

Maintaining edge:

General Manager for TOPsport, Gintaras Staniulis also commented on the commercial deal, stating in the press release that they are “proud” to start their partnership with Nolimit City. The GM went on to explain…

“Adding so many Nolimit City casino games helps us to please our loyal clients and allows us to stay on the top in terms of quantity and quality of casino games in Lithuania.”

Responsible for some of the most tantalizing and talked about games, the Sliema-headquartered studio is on a mission to launch even more exciting titles. With positioning in what it refers to as a “key area,” the Baltic state is proving to be a valuable audience for the provider, having already established a presence in Latvia and Estonia. The move into Lithuania was a “natural step.”

Super Seven tie-up:

The deal comes on the heels of the software provider’s content agreement with newly established online casino brand SuperSeven from London-headquartered gaming operator Bet Seven Online. Founded in 2020, the brand will reportedly play host to industry-leading slot suppliers, with Nolimit City a stand-out along with its newest hit titles.

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Source: Worldcasinodirectory, Worldcasinonews

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