Betsson Group and Big Bola Casinos team up for new online gambling operations in Mexico


Well-known gaming group, the Betsson Group, and Big Bola Casinos have teamed up to provide online gambling services in Mexico. Big Bola operates 20 casino centers in Mexico and is well suited to help the experienced gaming group enter the country to provide new gaming options to residents and visitors.

The new partners look to launch the Betsson brand by the end of 2021 in Mexico. Once Betsson Mexico is live, players will have access to online casino games, live casino content, plus sports betting. With the sportsbook service, Betsson Mexico will provide plenty of options for wagering including teaser bets, money line, and parlay.

Ready to Work Together

CEO of Betsson operations, Jesper Svensson, commented that this new deal is another expansion for the company in the Latin American region. The company sees great potential in this region and already has set up shop in Brazil, Columbia and Buenos Aries in Argentina.

Svensson stated further: “We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits Mexican culture but also earns the public’s trust.”

The goal of Betsson is to provide a quality customer experience and Svensson is confident that they will be able to be successful in Mexico with the new service options.

Big Bola Casinos is happy to be working with the gaming group as well. Director of Operations for the company, Emilio Quiros, stated that they believe the Big Bola market experience combined with Betsson’s experience and knowledge of iGaming will create an outstanding product for the country.

A String of Deals for Betsson

The new partnership with Big Bola Casinos is the latest in a string of deals for Betsson. Back in March, the company announced deals with Spearhead Studios and Playtech. With the Spearhead deal, Betsson Group brands will have access to over 30 titles from the developer.

Top-rated HTML5 slots, table games, and others will be live via operators of the group, including Betsafe and CasinoEuro. The fresh content provides players with additional options for gaming, which is something that the customers of Betsson want to provide their members.

With the Playtech deal, the partnership is set for four years and includes the supplier providing its Live Casino platform to Betsoon Group brands. Operators like NordicBet, Betsson, EuropeBet, and Betsafe will offer the live dealer content. Games to be featured include Live Quantum Blackjack, Live Slots and more.

Source: Worldcasinodirectory, Worldcasinonews


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